How we will communicate theses connotations to our target audience

We are going to communicate these connotations mention in the previous post in different ways. We will use pictures as a way to communicate these connotations, for example we can use a picture of a young model in a area that will connote youth and freedom. We will also use text font as another way to communicate connotations, for example if we use 'soft' rounded letter for the masthead etc, we can connote a friendly image.