Target Audience

Our magazine is going to be targeted at Radicalists / Individualists. As it is a student magazine the age range is 16-19. Our magazine is going to be a music based magazine. From our research we have found that readers like to read about reviews and interview with bands, we have also seen that student readers like posters of bands and artists, therefore we are targeting our magazine at people who like to cover their bedroom walls in band posters. We have also seen that there has not been a specific gender target so we are going to aim our magazine at both genders, although it will not contain any girly horoscopes, etc.

Pop/rock and Indy/Alternative music will be the general theme. As this is the most popular types of music to students. We will also attract students from our low RRP as students may be finding it hard with money. We are going to include reviews of the latest films and DVD’s.